Dirk Porter is an example of someone who makes the best out of a bad situation. His former place of employment was going out of business, so he decided to go his own route as an entrepreneur as the founder of P&P Contracting, Inc., a small yet successful contracting company that specializes in tile work, based out of Marion, NC.
When asked why he chose to start his own business instead of just finding another job, Dirk replied that he was simply tired of working for other people. He had been doing some tile and contracting work on the side for the few years before, so he decided to try that out full-time. The side work that Porter had done had a great impact on the immediate success of his business. The fact that his name was already out there got him a lot of business. What used to be just weekend work was now a full-time operation, largely due to the word-of-mouth marketing. “I used the yellow pages, business cards, signs,” Dirk stated, “but word of mouth was definitely best by far.”
