WNC Nature Center SME Interview- Kate Frost

I completed my interview with Kate Frost, marketing at the WNC Nature Center on Friday, April 17th. Kate had a unique view on marketing since it is a non-profit organization. It was so fun to hear how they market the Nature Center, especially since I have been going to this local attraction since I was a small child. I learned their target markets and how they have adjusted during this time with COVID 19 pandemic. I also was able to hear how the receive funding and what their brand image they want to project to their customers is. For your enjoyment I also included photos of the animals at the Nature Center (taken from their Facebook page) so that you may enjoy them while listening!