In this interview, Kaelin Ellithorpe, owner and operator of K&R Services, shares what it means to build a purpose-driven business that doesn’t chase endless growth. He discusses why he chose to stay intentionally small, the advantages of running a lean operation, and how diversifying has helped his company stay resilient. Whether you are starting a business or rethinking your definition of success, this conversation offers practical insight and inspiration.
Author Archives: Samantha Ellithorpe
Marketing Expert Interview with Melissa Daugherty, Marketing Consultant
I had the pleasure of sitting down with Melissa Daugherty, a freelance marketing consultant based in Kentucky who specializes in helping small businesses build effective, budget-friendly marketing strategies. With years of hands-on experience navigating the unique challenges small businesses face, Melissa brings a practical, no-nonsense approach to social media, content marketing, and brand development.
In our conversation, Melissa shared how she found her way into the marketing industry, the lessons she’s learned from working with business owners of all budget sizes, and some of the biggest mistakes small businesses make when trying to manage their marketing on their own. She offered thoughtful advice on setting realistic expectations, measuring success beyond likes and clicks, and why long-term consistency is important.