I had the opportunity to interview Jerry Allison. She’s the Marketing Specialist for the Kaisterlauten Military Community in Ramstein Germany. She is one of the key members of the marketing team for that is responsible for advertising to the 67,000 Americans living here. She goes over how she markets to an audience so spread out, about the size of New Jersey, in a foreign country on a military base. If any of you ever want to market to the military base populace then this is for you.
Interview With Tara M. Hernandez, Marketing & Communications Director at the Gerald R. Ford International Airport (GRR)
I had the pleasure of interviewing Tara M. Hernandez. She is the Marketing & Communications Director at the Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. We talked about marketing strategies, branding, business to business marketing, airport ownership structures, air service development, and a lot more. This interview was completed as part of the SME Interview Assignment for ENT 645-50 Entrepreneurial Marketing.
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