Aamiya Smith (ENT 610 – Entrepreneurial Creation, Spring 2025)
Tag Archives: ENT 610
Marketing Expert Interview with Melissa Daugherty, Marketing Consultant
I had the pleasure of sitting down with Melissa Daugherty, a freelance marketing consultant based in Kentucky who specializes in helping small businesses build effective, budget-friendly marketing strategies. With years of hands-on experience navigating the unique challenges small businesses face, Melissa brings a practical, no-nonsense approach to social media, content marketing, and brand development.
In our conversation, Melissa shared how she found her way into the marketing industry, the lessons she’s learned from working with business owners of all budget sizes, and some of the biggest mistakes small businesses make when trying to manage their marketing on their own. She offered thoughtful advice on setting realistic expectations, measuring success beyond likes and clicks, and why long-term consistency is important.
SME Interview with Kristie Staton, Commander and Chief of Creative Force marketing and branding firm
SME Interview: Karen Vernon- Sr. Communications Consultant in Marketing/Comm, Mission Health
This subject matter expert interview is with Karen Vernon, Senior Communications Consultant in Marketing and Communications for Mission Health. Her main focus is on internal communications. In that role her strengths shine through her writing, consulting with internal departments, her podcasts, and her project management of several internal focus groups. Additionally, she is the radio voice, voice over talent, and external podcast voice for 99% of Mission Health’s current ads. Listen here and find out why Karen is such a great person to consult with when thinking about your own marketing and communications strategy.