For my Subject Matter Expert interview I had the pleasure of speaking with Waverly Jones, one of the owners and founders of Empyrean Arts in downtown Asheville. Waverly has a long and eclectic history in the world of circus arts and I loved having the opportunity to pick her brain on the topic of being a studio owner and the strategies she’s used through hard times and good to ensure the success of Empyrean Arts.
Tag Archives: ENT 645
ENT 645 Interview – Jay Rom – President & CEO
ENT 645 Interview – Jay Rom – President and CEO
Here is my podcast style interview with Jay Rom, CEO and President of multiple surgical practices throughout the years in the healthcare industry. We sat on his front porch, so enjoy the ambience of a summer evening. Neighbors, dogs, and various people made themselves known during the course of our conversation, but I hope you enjoy listening. Below is a profile of Jay Rom, taken from his company’s website.
“Jay Rom, MBA, CPA has more than 25 years of experience in the healthcare field, serving in executive leadership roles with a payer, a hospital, medical groups and an ambulatory surgery center company. He was the Finance Director and Controller for Western Ohio Healthcare, a large HMO in Dayton, Ohio acquired by United Healthcare. He then served as Vice President of Physician Service for the Franciscan Health System. He has been CEO of Cardiology Associates of Cincinnati and CEO of Professional Radiology, Inc.
ENT645 SME Interview with Nick Lingardo, Senior Digital Marketing Specialist
Nick Lingardo is a Senior Digital Marketing Specialist for Point32Health. He has years of experience doing freelance work and working for an established healthcare company.
Nick talks about how he got into the field of digital marketing and the powerful tools he uses to connect with current and potential clients. Working in healthcare has unique challenges; data security is vital, and it can be challenging to stand out against competitors. He discusses the creativity needed to create and execute a custom marketing campaign with a powerful message. Through this, he is able to reach his target audience and ultimately convert sales leads into memberships. One example of his work can be found here. Finally, Nick shares his advice for anyone interested in digital marketing, sharing how being passionate about a product can go a long way.
Interview with Jerry Allison – Ramstein Marketing Specilist
I had the opportunity to interview Jerry Allison. She’s the Marketing Specialist for the Kaisterlauten Military Community in Ramstein Germany. She is one of the key members of the marketing team for that is responsible for advertising to the 67,000 Americans living here. She goes over how she markets to an audience so spread out, about the size of New Jersey, in a foreign country on a military base. If any of you ever want to market to the military base populace then this is for you.