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ENT 640 Interview with Kaelin Ellithorpe, Owner of K&R Services in Cullowhee, NC

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In this interview, Kaelin Ellithorpe, owner and operator of K&R Services, shares what it means to build a purpose-driven business that doesn’t chase endless growth. He discusses why he chose to stay intentionally small, the advantages of running a lean operation, and how diversifying has helped his company stay resilient. Whether you are starting a business or rethinking your definition of success, this conversation offers practical insight and inspiration.

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Video Interviews

AVL Marketing ~ an interview

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Katie Cleary is a natural when it comes to marketing. She gets it. She get’s the businesses she’s representing; and even better, she get’s the people she’s connecting those businesses to.

To be honest, marketing is not my favorite subject. And it was unfair to Katie, I know, but I came to the interview expecting a conversation about markets and ratios and target populations. With a comfortable ease, Katie immediately drew me into her vision of what marketing really is. She has an innate enthusiasm for what she does and it became immediately clear that she’s done her homework and she knows what she’s talking about.

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