Aamiya Smith (ENT 610 – Entrepreneurial Creation, Spring 2025)
Tag Archives: Marketing
Marketing Expert Interview with Melissa Daugherty, Marketing Consultant
I had the pleasure of sitting down with Melissa Daugherty, a freelance marketing consultant based in Kentucky who specializes in helping small businesses build effective, budget-friendly marketing strategies. With years of hands-on experience navigating the unique challenges small businesses face, Melissa brings a practical, no-nonsense approach to social media, content marketing, and brand development.
In our conversation, Melissa shared how she found her way into the marketing industry, the lessons she’s learned from working with business owners of all budget sizes, and some of the biggest mistakes small businesses make when trying to manage their marketing on their own. She offered thoughtful advice on setting realistic expectations, measuring success beyond likes and clicks, and why long-term consistency is important.
SME Interview with Kristie Staton, Commander and Chief of Creative Force marketing and branding firm
SME Interview-Ms. Kimberly Starks of Blue Scorpion Reputation Management-Tiffany King
As we continue to complete interviews I am pleased to continue adding social capital, networking and making connections! This interview came as a result of my last interview with Amber Hunter of Cherry Bekaert, LLP. After explaining to Ms. Hunter that I would have to interview someone for my entrepreneurial marketing course, she gladly connected me with her colleague, Ms. Kimberly Starks! I was beyond amazed to listen to how eloquent and comprehensive Ms. Starks was in explaining marketing concepts to me. Not only is she knowledgeable in the marketing field, but she’s also an entrepreneur who knows a thing or two about managing the organization for success!