I had the pleasure of interviewing Tara M. Hernandez. She is the Marketing & Communications Director at the Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. We talked about marketing strategies, branding, business to business marketing, airport ownership structures, air service development, and a lot more. This interview was completed as part of the SME Interview Assignment for ENT 645-50 Entrepreneurial Marketing.
Interview with: Jeanne Eury, Practical Marketing/Business Strategist & Manager successful in Social/Digital/Traditional & Video Marketing working out of the Raleigh/Durham area of North Carolina. Jeanne is also the Director of Member Services for the North Carolina Merchants Association.
Interviewer: Nancy Critcher-White, HR Professional and Graduate Student at WCU, studying Entrepreneurship
This subject matter expert interview is with Karen Vernon, Senior Communications Consultant in Marketing and Communications for Mission Health. Her main focus is on internal communications. In that role her strengths shine through her writing, consulting with internal departments, her podcasts, and her project management of several internal focus groups. Additionally, she is the radio voice, voice over talent, and external podcast voice for 99% of Mission Health’s current ads. Listen here and find out why Karen is such a great person to consult with when thinking about your own marketing and communications strategy.
Alex Lavidge is the Founding Manager of the Wireless Sensors High Growth Fund LLC headquartered in Knoxville, TN. Lavidge also serves as a Business Development Manager at Variable, Inc., maker of the NODE wireless sensor platform for smart devices. CNN Money called the device the “coolest gizmo” at 2013 CES, the largest consumer electronics trade show in the world.
Since returning to his hometown from Silicon Valley in 2008, Lavidge has helped spur a plethora of initiatives and community-building events for entrepreneurs, young professionals and creatives throughout the region: TEDxKnoxville, 48 Hour Launch, Envision Knoxville, Knoxville Twestival, Creative Mixed Use Symposium, InnovativeKnoxville.com, Lunch 2.0, Knoxville Overground, Young Professional Mayoral Debate & Political Symposium, CoworkingKnoxville, Entrepreneurial Imperative 2011, and several others.
