Wilson Love opened his store, The Practical Outdoorsman, at 327 New Leicester Highway in Asheville, North Carolina on June 1st, 2011, at age 58. In doing so, Love accomplished a lifelong goal to become an entrepreneur. Love explained, “I had always been an outdoorsman, and I always wanted to be an entrepreneur.” Along the path that led him to opening the store, Love raised a family while working multiple other jobs, to include service in the United States Air Force, selling insurance, driving a delivery truck, and working construction. For a long time Love liked the idea of being his own boss, but it was not until his wife made a suggestion that his business plan took shape.
