Mike is responsible for planning and executing HOSTING’s marketing strategy and leading the marketing team. He brings over 20 years of experience creating and implementing successful marketing and branding strategies at technology companies ranging from small startups to large multinationals. (From Hosting.com’s website)
This interview was conducted for Entrepreneurial Marketing, a course at Western Carolina University. James Fisher has worked in Marketing for over 20 years. The interviewer is the Development Director at LEAF Community Arts and used the opportunity to learn more about marketing for LEAF.
Q. Why is it important for nonprofits to communicate with the media?
