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ENT 645 – Aaron Westhusing Marketing SME Interview with Nicole Rule

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Clearly defining who you are as an organization is the first key to marketing success in Nicole Rule’s eyes. Nicole reflects on her experience as the marketing and communications coordinator at FernLeaf Community Charter School. A Non-Profit that focuses on four fundamentals to ensure high academic instruction while also keeping the classroom culturally rich! Check out what it takes to live in the shoes of a marketing & communications coordinator.

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SME Interview with Patrick Cardichon (ENT 640 – Entrepreneurial Feasibility, Summer 2025)

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Patrick Cardichon is the CEO and Executive Strategic Recruiter for PAC GROUP LLC located in Washington, DC.

PAC GROUP LLC strives to provide government clients with industry-leading services in the areas of Logistics Innovation, Logistics Support, Office Administration, IT, Audit and Assurance, and Data Management. They also specialize in supporting commercial and government contracting companies, businesses, and non-for-profit organizations, with staffing the most challenging positions with the most qualified and talented professional candidates.

Chief Executive Officer (CEO), Patrick Cardichon, established PAC GROUP, LLC in 2018.  Patrick has over 25 years of experience in operations, logistics, administration, business strategies, military manpower, human resources, headhunting and recruiting, and
commercial and investment banking experience. A retired U.S. Marine, Patrick has a Master’s in Public Administration (MPA) from American University and a Bachelor of Science in Finance from the University of Bridgeport.

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ENT 640 Interview with Kaelin Ellithorpe, Owner of K&R Services in Cullowhee, NC

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In this interview, Kaelin Ellithorpe, owner and operator of K&R Services, shares what it means to build a purpose-driven business that doesn’t chase endless growth. He discusses why he chose to stay intentionally small, the advantages of running a lean operation, and how diversifying has helped his company stay resilient. Whether you are starting a business or rethinking your definition of success, this conversation offers practical insight and inspiration.

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