Category Archives: Video Interviews

Video interviews conducted by WCU ME Cohort students

Entrepreneur Video Interviews Video Interviews

Marketing Expert Interview with Melissa Daugherty, Marketing Consultant

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I had the pleasure of sitting down with Melissa Daugherty, a freelance marketing consultant based in Kentucky who specializes in helping small businesses build effective, budget-friendly marketing strategies. With years of hands-on experience navigating the unique challenges small businesses face, Melissa brings a practical, no-nonsense approach to social media, content marketing, and brand development.

In our conversation, Melissa shared how she found her way into the marketing industry, the lessons she’s learned from working with business owners of all budget sizes, and some of the biggest mistakes small businesses make when trying to manage their marketing on their own. She offered thoughtful advice on setting realistic expectations, measuring success beyond likes and clicks, and why long-term consistency is important.

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Cohort Video Interviews Video Interviews ENT 640

ENT 640: Subject Matter Expert Interview with Mark Semo, CPA as well as CFO for Dee Norton Child Advocacy Center.

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ENT 640: Subject Matter Expert Interview with Mark Semo.

Mark has been in the financial industry for nearly 40 years. He has held many title positions, including CPA, COO, and is currently CFO for Dee Norton Child Advocacy Center in Charleston, South Carolina. Through his career he has experienced many situations I could not fathom attempting to navigate. Equipped with his perseverance and positive mentality when faced with a challenge he adapts and learns how to tackle each challenge. We discuss how he began his career as a CPA and how over the years he shifted his path, now acting as CFO for a Child Advocacy Center. He shares a few juicy anecdotes from his early days as a young CPA and how it helped propel him into his long and successful career. Our interview is a bit on the long side, and I eventually had to wrap it up, even though I could have talked with him for ages, while listening to his stories and picking his brain on small business development, not being afraid to fail and asking when is a good time to join forces with an accountant?

I hope you enjoy this interview with Mark Semo.

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Entrepreneur Video Interviews

SME Interview with Entrepreneur, Leader, and Angel Investor…Steve Amedio

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Folks,

It is my pleasure to share with you all a recent interview with noted entrepreneur, leader, and angel investor, Mr. Steve Amedio! I hope everyone listens along and finds key takeaways within the many nuggets that Steve had to share. While we attempted to stay within 30 minutes, the content was simply too informative to cut away from. It is worth noting, Steve manages a considerable portfolio of investments currently, while also owning/operating his own business. Formerly, he has served in multiple C-Suite roles, leading one from startup to harvest. Likewise, Steve sits on various boards across the Carolina’s, so he is surely an SME in this sense. Happy listening and I hope you all enjoy!

Cheers,
Zane Breeding

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