Robinson_Dexter_ENT645_SME_Interview_with Alyssa_Townsend

I interviewed Alyssa Townsend, Director of Social Media at Innisfree Hotels, for my subject matter expert interview. During our discussion about marketing, should mentioned something that stuck with me. She said, “your opinion doesn’t matter. Tao into your data!” Check out our interview for more takeaways about marketing and social media. Enjoy!