Marketing is a critical part of every business, yet successfully promoting a business can be tricky. Below is a list of questions and answers with a marketing expert that explore marketing concepts. Donna has started multiple marketing businesses and has a wealth of knowledge to share.

1. What is your general job description?
I currently own two marketing businesses. Symphony Concepts provides marketing research and innovation to companies. They also provide programming to the resort development industry. Heartbeat Marketing provides sales and marketing consultants to companies and is a service provider for Symphony Concepts.

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Chris Carroll of Mill Spring, N.C. made the decision to turn unemployment into opportunity. Chris worked as a carpenter for 20 years before being laid off only 2 weeks prior to Christmas in 2009. He decided to take an Entrepreneurship class at Isothermal Community College. He met the Small Business Center Director who connected him with other community resources, which in turn helped him make plans to start is own business. Chris works hard and attributes his strong work ethic to his parents, both of whom are entrepreneurs.

Chris Carroll, a Master Craftsman, opened Carroll Woodcrafts Unlimited in May 2010. He now builds custom furniture, birdhouses, and wooden bowls, and sells them at arts and crafts fairs. “My only limit is your imagination”, Carroll said.

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